One might think that thousands of failed newspaper dot-com discussion boards from the 1990s would have taught the everyone in the industry that "if you build it, and don't staff it, at best, a few wackos will show." But some managers and investors continue to cling to a new media business model that reads like something written by the "South Park" underpants gnomes:

Step 1. Install discussion/blog software.
Step 2. ???
Step 3. Profit!

Perhaps this frenzy to create a "reporterless" news publication is simply the logical extension of the disdain that many in news management have had for employing actual journalists over past decades. It's the ultimate Wall Street fantasy – a newspaper without reporters.

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